6.09.2014

Explore. Express. Unite.: Pt 1

Benvenuti amici!

As you may have noticed, we are always working to evolve into more than a blog designed to entertain our local club between gatherings of La Famiglia. So, when we are not covering the latest updates from #BryanThompson (and other passionate entusiasts, designers and/or modders) we are covering FIAT-related history as well as our picks for places you can get your FIAT fix (online or in-print).

There is no shortage of #FIAT news sources and forums on the internet. Since FIAT S.p.A. repositioned themselves as a global player and announced the upcoming change to their corporate logo… a reflection of their mutually beneficial relationship with Chrysler Group LLC... the 'net has been alight with up-to-the-minute FCA news. 


The challenge to find an online home for news and FIAT-related entertainment has been covered, in a broader way, on this very blog. We listed our Top 5 list of sources for FIAT news. As was predicted in that entry, the fourth entry of said list has quickly become our forum home. 

FiatTech is the most complete independent news/entertainment site in the digital world. The site wrestled that bragging right from our former favorite indie site... FIAT Group's World. Covering everything from corporate financial news to the latest in FIAT Motorsport, FiatTech rivals even the corporate-driven blog, FIAT Backstage. In the simplest of terms, the FiatTech has quickly become the one-stop choice for all things FIAT.


Today, we are fortunate enough to catch up with the folks at FiatTech. 

CC5C: Hello. How're you? I imagine keeping up with the site and your other work must keep you pretty busy. Thanks for taking the time to answer our questions. As you know, the CC5C is fanatical about all things FIAT. #fiattech has become a daily part of that fanaticism.

FiatTech: I’m doing great and thanks for having me here.

CC5C: So, let's jump into the deep end of the pool. With the forums and news sites currently covering FIAT S.p.A., what inspired you to create FiatTech?

FiatTech: Well while visiting and participating in other forums, I noticed that members were posting links to other web sites in regards to news or a cool video they found online. That’s great and all, but I thought to myself, "wouldn’t it be great if you could find Fiat related news and links in a more centralized location?" I wanted to create a place where you could wake up in the morning, pour yourself a cup of coffee, and engage yourself into the daily Fiat world.  A place where you could read articles on the history of the brand and immerse yourself in some heritage and tradition. I think Fiattech.com is slowly accomplishing that.


CC5C: As you know, time is a precious commodity and the internet has helped create an attention deficit in nearly everyone. What, specifically, do you feel FiatTech offers to a discerning reader? What separates your site from other options?
Fiattech: Unlike other sites, we believe the Fiat brand is a world effort. We want to be able to share news and events from all around the world. Whether it's the Trofeo championships of Europe, the Competizione Series of Argentina or the recent introduction of the Abarth brand in both India and Australia, we feel everyone should have some insight as to what Fiat is doing to expand their image around the world. Fiat is not only about the 500, it’s about other premiere brands such as Ferrari, Alfa Romeo, and Maserati. I find that most enthusiasts that own a Fiat appreciate some news about those other brands. It brings some excitement to their lives and makes them aware that there really is another element to the Fiat brand.


To be continued…


Vivere.Amare.Guidare.

Ciao!

@