Benvenuti amici!
This month is peeling away from the line in similar style to the way things have been since FIAT Group Automobiles completed the purchase of/merger with Chrysler Group LLC. This announcement, to me, is bigger than the announcements of; the Chrysler 200S, the Jeep Cherokee, the Jeep Renegade and the eagerly anticipated FIAT 500X… combined.
Online teaser…
The rabid media & blogosphere frenzy began, on this one, just as soon as the teaser hit the 'net. The 2014 Geneva Auto Show could not arrive soon enough. As is typically the case with a major FIAT announcement, this was well worth the wait. I trusted this would be more than just another pretty special edition 500 and our brand did not disappoint.
2014 Geneva Auto Show Reveal...
Rather than bore you with the same technical info to which you have been privy since 4 March (this FIATista's birthday celebration), I will cut to the chase and bring on the officially released photos. After all, the look & sound of Italian machines is what truly makes them exciting. Right?
Uh-oh...
The Abarth 695 Biposto Special Edition...
Radio, Power Windows & A/C ~ Don't Need'em...
Autobox for the Abarth? Not in this Scorpione...
Because Four Seats Would be too Many...
The New Era of the Rising Scorpion has Arrived!
FIAT is, once again, leading the charge in road + track cars. Not only will the brand factor heavily in establishing the soon-to-be-launched FIA Formula 4 Racing, which will act as another cornerstone in the Formula 1 pyramid, the Italian automaker also revealed the Abarth will initially power the one-seater F4 'superminis'. I, for one, am very glad to know our brand is still pushing design, engineering and motorized entertainment into the future.
FCA could not have planned this announcement at a better time. The start of the 2014 Formula 1 season burns rubber in less than one week, the Pirelli World Challenge revs up in less than a month and Targa New Foundland is a few months away. Life, Italian Style. Dig it...
Vivere.Amare.Guidare.
Ciao!
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