8.01.2016

Cream City FreakOut!

Benvenuti amici!

When John & Lapo Elkann, Roberto Giolito and Sergio Marchionne reintroduced the Nuova 500 they could not have imagined the splash it would make… or the fevered passion their joint Labor of Love would inspire. The latest generation of the greatest runabout on the planet splashed on to North American shores in 2011 (earlier for Mexico) and the lives of people across Canada, Mexico & the US have never been the same since then.

Although FIAT America & FIAT Club America have been around for decades, the clubs weathered the vast majority of their fevered fan years without new model introductions. The 2011 relaunch of the brand, here, inspired a generation of enthusiasts, and venerated both [inter]national clubs with a spike in new membership.

While FIAT America holds club meetings, as well as other Race-Rally-Tour activities, throughout the year, FIAT Club America is made up of smaller "local chapters" sprinkled throughout the US and Canada and meets en masse once a year. The FIAT Club America gathering is called FIAT FreakOut (FFO). Cream City Cinquecento Club (CC5C) members have attended FFO since the 2014 Chicagoland Area gathering. Twenty-sixteen is the first year we attended as a chapter of FIAT Club America.

FFO2016 was held in Auburn Hills: Home of the FIAT Chrysler Automobiles (FCA) Headquarters. The Detroit Area happening included activities like a visit to the breathtaking W.P. Chrysler Auto Museum. The museum is located on the FCA campus and offers an explanation as to why FIAT S.p.A. chose to save Chrysler, Dodge, Jeep, Ram (CDJR) from certain industry death. The museum also offers a solid argument for CDJR fitting perfectly into the FIAT Famiglia. But I digress.

[fellow]SHIP at Auburn Hills foto by Milacento

"From [126]Poland, with Love"

[be]LIEVER at Chrysler Museum foto by Milacento

The primary reason FIAT Club America-FFO exists and functions is the cold hard fact FIATisti/FIATeros and ABARTHisti/ABARTHeros love their runabouts. Give them a decent reason to gather in numbers and they are "all in". Whether  attending aficionados own a vintage (original, restored or replica) or a contemporary (stock, modified or replica) Alfa Romeo, FIAT, Lancia and/or Maserati matters not. It's the soul of a human being who appreciates the Latin flair of Italian automobiles that keeps FFO going.

"Going" is one thing Italian cars... and the people who drive them... do better than any other. So, every year the organizers (the smaller local host city clubs) of FFO include at least one group cruise in the itinerary. In fact, at least one cruise is a requisite to gaining board approval. These cruises can come in the form of a traditional "Poker Run", a backroads romp or impromptu procession down a legendary boulevard or avenue. FFO2016 took enthusiasts to the legendary Woodward Avenue. The sights, sounds & smells on "The Ave" are indescribable. Take a spin and one "feels" what Motor City is all about.

FIAT Freaks and their DRAG[centos] foto by Milacento

The Ave: WOODWARD[cruise]

The Ave: WOODWARD[cruise]

The next "must-do" at FFO is The Concorso.

Rain or shine... "The Show Must Go On." Although there are [later] prizes and trophies associated with a Concorso, the true pleasure is in experiencing the soul of the driver permeating through the metal, carbon fiber, rubber, plastic, leather, cloth, circuits, wires and/or petroleum of the vehicles. Study the factory details and/or personal touches of a given vehicle and one can learn a lot about the pilot of said vehicle. FFO2016 was well attended, but partnering with the local "Italian Happening" event and the larger Concourse helped up the ante.

2016: FreakOut or BUST

Italian Happening & FFO Concorso 2016

The Cult of the Scorpion - Concorso 2016

FIAT FreakOut is not a spectator sport...

One of these things is not like the others...

My pick for Winner of the "Bead" Award

Italian Happening-FFO Concorso Ferrari!

"All work and no play" would make life a bore

Rally. Beast. Mode.

"DRAGO" the Lancia

The Legend that is STRATOS

The Awards Banquet happens the evening of the Concorso. Dinner and a high ranking FCA speaker play a big part of the FFO experience. An awards ceremony happens after drinks, fine dining and the corporate presentation.

Entrants are given ballots at the Concorso. Some of the award categories make their way into the ceremony each year, but there is plenty of room for creativity and growth... a reflection of the evolution of FIAT Club America. The 2016 awards were good to CC5C. Mister Reiners, Sean Kane, Bryan Reiners and Duane Hand each drove home with a plaque. Joe Noto & I, pictured below to the reader's right, did not enter our cars in the Concorso.

The men of "La Famiglia" foto by Milacento

CC5C + FFO16 Awards foto by Milacento

"Preaching" P3 for FFO17 foto by Milacento

The final event of any given FFO is the announcement of the host city for the following year. Cream City a/k/a Milwaukee Wisconsin is the chosen home of FIAT FreakOut 2017. Sworn to secrecy until the BOD officially announced their selection, the CC5C planning committee has been biting our collective tongue for nearly a year.

The idea of taking on such a daunting task came about when Bryan & Pat Reiners asked me whether or not I would consider organizing a national event in Milwaukee Wisconsin. Anyone frequenting this blog and the sister Facebook page knows I already keep myself plenty busy. I sharply communicated a condition in my response... I needed enough local volunteers for all phases. Bryan Reiners, Duane Hand, Joe Noto and Pat Reiners immediately pledged their commitment. So, I began putting together a tentative "pitch" for the FIAT Club America Board of Directors (BOD) to consider and fired off an "email of intent".

The BOD... especially Tim Beeble... gave the blessing to fine-tune my pitch and I established monthly meetings with Bryan, Duane, Joe, Pat, Sean Kane and Willie Carter. Kevin Dwyer & Mark Friedel also offered their assistance in planning routes and contacting other groups/clubs to enhance our plan. I am unable to adequately express my gratitude to local club members. No one person (regardless of individual talent and passion) does anything worth mentioning driving solo. It takes an equally committed team that is firmly rooted in a solid work ethic and unified in positivity. CC5C has that in spades. But we could always use more help. Volunteers can contact me via Private Message on Facebook, email or in-person at a local event.

Mark your calendar/s for 19-23 July...


Vivere.Amare.Guidare.


Ciao!

@

7.04.2016

CC5C: Give Me Liberty!

Benvenuti amici!

Time flies when you're having fun. It's been four years since the missus & I purchased our first FIAT... a 2012 500 Pop. I was immediately smitten with our new runabout and, in equal measure, taken with the early history of the company founded by don Giovanni Agnelli.

The enthusiast/investor faced [both] dark & hard times during his life journey, but his dream of equalizing the [driving] field between the have and the have-nots remained the central focal point for his endeavors. His grandson, don "Gianni" Agnelli, brought glamor & glitz to the everyday brand when he took control of the auto house. He chose (grandson) John Elkann to serve as his successor to the business head of the Agnelli clan... while Lapo Elkann took it upon himself to carry on the fashionista image of don Gianni. Together, tempered with the no-nonsense approach of don Sergio Marchionne and empowered by the superior design/engineering sense of don Roberto Giolito, the descendants of don Giovanni have realized nearly all his dreams. Pardon my digression...

FIAT S.p.A., the FIAT 500 and Cream City Cinquecento Club celebrate their respective birthdays this month (FIAT 500 & CC5C - 4 July, FIAT S.p.A. - 11 July). The Cinquino is seasoned at 56 years. Cream City 500 Club is still a toddler at 3 years young. The "Topolino", the Nuova 500 and the modern Cinquecento are meant to add a sense of liberty, unity & passion to the driving community. The unwritten CC5C "mission statement" is meant to adopt that very spirit. Participation has varied from 5 to over 20 FIATs... and at least twice as many smiling faces. Friends, Family and Fun rule every outing. Here is a photographic look at the exploits of the club over 36 months. Enjoy!




























Vivere.Amare.Guidare.

"You know what I want to think of myself? As a human being... Under the sun, under the heavens, there is but one family. It just so happens people are different." Bruce Lee

Ciao!

@

6.03.2016

FIAT, USA + Respect

Benvenuti amici!

One of the biggest issues facing FIAT USA these days is the number of stand alone studios that can afford to hold on to the brand, and the post-purchase experience a/k/a "Where to service FIATs purchased". I posted this message in a forum thread and I thought it would be a good idea to restructure & re-post it here.

The theme of this entry is an "elephant in the room" conversation for most enthusiasts. We want to see FIAT S.p.A. succeed in North America (NA), but we also want FIATs to be seen as 100% Italian automobiles. The same enthusiasts are bothered when someone foolishly assumes Chrysler bought the Italian automaker and not the other way around. Let's make this clear... once and for all... FIAT S.p.A. (under the guise of Exor S.p.A.) saved and wholly owns Chrysler, Dodge, Jeep and Ram (CDJR). It is that simple. Period.


It seems there is, or at least remains, a gap in market education about FIAT S.p.A. People still don't realize the company was founded years before the Ford Company. People still don't know the first purpose-built race car was a FIAT. People still don't recognize the cultural & automotive historical significance of the FIAT 500. With all the television money FCA pours into Dodge Brothers heritage, it is clear the organization understands history matters. But the only FIAT & ABARTH education I've seen is in the form of webisodes. FCA absolutely must create a more effective environment for North American market education of the parent marque as well the [ABARTH] performance marque. I've heard and/or read this point shrugged off many times. STOP SHRUGGING... for the sake of your most loyal supporters and refocus your energy. It can be done in an entertaining way... if funny "lifestyle" spots are the main marketing focus. But educating the public must be taken to task in order to truly honor the memory of don Giovanni Agnelli.


Bringing the USAmerican public up to speed isn't the only challenge FCA faces. Once people are sold on the marque and commit to purchasing, they need a place to to pick up their sexiest of runabouts. When FIAT first reentered our market they mandated stand alone studios be built with the "dangling carrot" of Alfa Romeo licenses as an exclusive reward for the best performing outlets. While that was a fresh approach... and one that a dyed in wool FIATisti and/or ABARTHisti cheered... it didn't leave any room for market killers (like a dearth of a varied product range to sell). Studios suffered and began closing all around the country -- placing 100% of the blame on FIAT.

What should a committed & savvy car dealer have done?

Think outside the box, stand together and make their collective voice heard is a better option than jumping from their sinking ship like rats. The stand alone setup has been evolving into a small studio on the same grounds as CDJR showrooms for some time. Wisconsin has three of them. They are the strongest movers of FIAT units in our state. That... along with helping isolated stand alone studios remain viable... is what Tim Kuniskis' new "fix it" plan most focuses upon. But it's more incentive based for existing business partners. It's a fiscal, albeit effective, triage of sorts. But existing CDJR dealers are already dialed into the system and an incentive deal isn't going to force them do anything positive for their benefactor. FCA must mandate FIAT support from those outfits. Sergio Marchionne has zero issue doing this within the organization the Agnellis trust him to run. There should be zero issue expanding that business culture to include the dealer network. The CDJR techs are aware/agree this should happen... I've heard it firsthand from a MoPar tech when I stopped at a CDJR dealer for a recent emissions test.


This FIATista-ABARTHista recommends FIAT USA create a miniature [FIAT & ABARTH] version of their stand alone studio setup for preexisting larger CDJR showrooms. It would be a large ornate kiosk on the CDJR showroom floor loaded with all the webisodes and clips created by FIAT S.p.A. and FCA. Visiting consumers would, of course, ask whether the studio now sells FIAT & ABARTH. That would be the time dealers join in on the reeducation process... and get serious about unifying the brand families. There are already Penstar logos all over the nooks'n'crannies of NA FIATs and ABARTHs. The Jeep Renegade is built in Italy. Larger CDJR dealers are making enough money to easily afford a stylish new FIAT kiosk setup and they need to give back to the marque that saved their asse(t)s. I also recommend smaller kiosks for the smaller CDJR dealers. Again... this is a must-do situation (for FIAT USA and these CDJR dealers). Make the critical to survival relationship clear to all. Chryslers, Dodges & Jeeps are powered by Maserati-Alfa Romeo-ABARTH technology. A healthy FIAT market benefits the iconic USAmerican counterparts.

So, education and post-purchase a/k/a service experience is covered. Is there anything I've forgotten to cram into this entry? Ah, yes. That's right. A local sales & service outlet in the Milwaukee Metro Area. We lost local FIAT dealer for the second time. Bergstrom moved their operation to Kaukauna/Fox Valley. Then, International Auto Group dropped FIAT from their portfolio without notice. They'll continue to sell FIATs, while they wait for another dealer to purchase their license, but they cease to service FIATs (despite having a certified tech on staff). We, Cream City enthusiasts, need your help.

Reina Int'l Auto, Vespa & Moto Guzzi has been pursuing a relationship with the new FCA for some time. They were a top supporter of the brand in the '70s and '80s and continue to service vintage FIATs as well as ABARTH, Autobianchi, Ferrari, Lamborghini, Lancia and Maserati brands. They would be a perfect match and CC5C is confident they are committed to a lifetime with the marque. But FIAT USA needs to hear/read that from us. They need us to tell them we want them to make this happen. Visit & Like the Reina brothers' Facebook page. When you get that out of the way, write or call FIAT USA Corporate and share your thoughts.

Here is the contact info you need:
Fiat USA
1000 Chrysler Dr
Auburn Hills, MI 48326


Contact Fiat
Phone Number: (248) 576-5741
Fax Number: (248) 512-1762


Email Fiat USA

Two recurring themes in my blog publications and CC5Club Facebook page posts are UNITY and ACTION. Today, on behalf of our local members, and the greater FIAT community, we ask you to UNITE and ACT with us. Thank you!



Vivere.Amare.Guidare.

Ciao!

@